The Mural Factory Product:
Living in a place like New York City, it is commonplace that people are constantly moving or redecorating their environments. After creating wall murals for a few friends and former co-workers, creative director Cindy Avroch began to question the cost effectiveness of permanently painting art on walls that couldn't travel with the customer when and if they were to relocate. With all the technology in the world today, Cindy decided to take her art and design concepts into the digital world. Her art is created traditionally, illustrating by hand, every element that goes into her designs. Then it is brought into the computer and painted and developed using several different graphic programs and techniques. This made it easy for Cindy to begin laying out design concepts for not only murals and wall coverings, but for various coordinating accessories also. She believes that these added extras create a definite environment, establish a detailed theme and set a precise mood, much like a tie or scarf sets off a classic tailored suit or a handbag and shoes complete an outfit